2020 ADCC Student Competition
Advertising Bronze Winner
Project created during Humber College Program 2019
For this ad posters project, I sketched ideas for some different brands. The one I chose to go forward with was the sketch for the brand downy.
The idea was simple, to use different images in photoshop to make an interesting landscape and play with the rough and soft idea. The land is dry and cracked which give us the rough and broken feeling. The real alligators add to this idea and in contrast, the toy with the grass and flowers in the middle, give us the softness of downy.
I initially had only one poster for downy and, later, I chose to do another one using the cute pangolins.
