Cristiane Kaneko - GoDaddy Campaign

Project created during Humber College Program 2020

This was a team project with a client brief delivered by Juniper Park/TBWA for GoDaddy. The challenge was to raise awareness around the website builder feature through an integrated marketing campaign that included: 3 out-of-home (OOH) posters in transit areas; social media carousel post and stories; a short YouTube pre-roll; and the experiential inside malls and subways. My role was to design the OOH posters.

The target audience is people who own a small business with five workers or less. With an inspirational, witty and fun tone, we wanted to give business owners confidence by telling them that GoDaddy Website Builder provides the right tools to bring their business ideas to life quickly and effortlessly.

Account Manager
Kenny Young

Art Director
Renata Reis

Graphic Designers
Cristiane Kaneko
Nhung Nguyen
Binh Luu

Our team were part of the 5 groups shortlisted and selected to present the project to Juniper Park/TBWA agency.