Logo Design - 2019
This was a personal project for a fictitious energy drink called MADFOX. The product aims younger audience, 16 to 28 years old, that have an active life in sports, over-worked lifestyle, or other activities that will require an energy boost.
The logo was inspired by geometry illustration designs to convey a modern and strong fox image with half of its face and half of its tail. Lively colours were chosen to get the attention of the target audience. The main orange colour was used in the logo to support the idea of energy and joy. Together with the dark gray background, the logo gained a better contrast. Linear shapes were also used to give support and incorporate the stationary design.
